Social network sites have quickly established themselves as a must-have accessory for most of the younger generation. Smartphones have made it even easier for people to access and upload content on these sites at any time of the day and social media itself makes it easier for people to socialise and share content such as photos to their online friends.
It has become extremely common that drinking practices and experiences are created and shared within social media. An example of a social media created trend is the recent ‘Neknomination’ trend went which viral and as a result unfortunately resulted in a number of fatalities.
Social media and the accessibility of it also means that people will share and post updates on their profiles without much thought. How often have we heard news reports of unfortunate parents returning home after a lovely weekend away to a trashed house due to teenage house parties getting out of hand as a result of that one unfortunate/naive post?
The new internet sensation of shared alcohol related content on social media sites triggered the Centre of Public Health at Liverpool John Moores University to conduct a study (carried out by Alcohol Research UK) into the role of Social Network Sites in young peoples’ drinking cultures.