Insurance is big business in the UK. According to the Association of British Insurers in 2014 the UK general insurance industry (i.e. everything except life insurance) received worldwide net premiums of £50.2bn and paid out on claims worth £32.1bn. 74% of UK households have motor insurance and an average annual household spend of £680.
[reference https://www.abi.org.uk/globalassets/sitecore/files/documents/publications/public/2014/key-facts/abi-key-facts-2014.pdf ]
Car insurance is not something we normally laugh about. The law requires that we have it, whether we want to pay for it or not. However, several companies such as confused.com and Compare the Market have created almost viral marketing campaigns. Who doesn’t want an adorable cuddly Oleg the Meerkat toy?




















